Thanks to the legacy of Zora Neale Hurston, the INDIEFEMME has the potential to reach hundreds of millions of  (1) CUSTOMERS Worldwide. The following list describes some of the Company’s desired audience and target demographics:

 

ZORAPHILES
Zora has over 3M links associated with her name.

 

STUDENTS & ALUMNI

Thousands of high schools and universities around the world study Zora in separate programs including Archeology, Literature, Linguistics, Black History, Women’s Studies, Spirituality & Religion, etc.

UNREGISTERED VOTERS

Out of 235M eligible voters, only 53% voted in 2018, making it the highest voter turnout in

40 years.

SPIRITISTS & PRACTITIONERS

There are over 60M people practitioners of African Indigenous religions around the world.

 

ARTISTS
We will put out a call for actors, crew, staff, and writers from all different backgrounds.  They will be hired to work on different aspects of production, potentially introducing an entirely new audience to Zora’s work.

 

OTHERS

African Americans, women, fans of VR/AR

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INDIEFEMME sets itself apart from other companies by proposing the following (2)VALUES:

 

INDIEFEMME has developed a reciprocal business model that uses business revenue to produce creative content, then use profits from the company’s creative content to serve community needs.

 

INDIEFEMME creates content that empowers women and marginalized groups by offering human stories and complex characters.

 

INDIEFEMME also offers educational entertainment, including provocative round tables and a full slate of urban variety web-series.

 

INDIEFEMME provides information, access, and employment opportunities to other artists and entrepreneurs. 

 

There are several (3)CHANNELS that INDIEFEMME will use to broadcast INDIEFEMME content:

 

SOCIAL MEDIA PLATFORMS:

FACEBOOK 2.23 BILLION

Facebook is the biggest social media site around, with more than two billion people using it every month. That’s almost a third of the world’s population! There are more than 65 million businesses using Facebook Pages and more than six million advertisers actively promoting their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.

 

YOUTUBE – 1.9 BILLION

YouTube is a video-sharing platform where users watch a billion hours of videos every day. To get started, you can create a YouTube channel for your brand where you can upload videos for your subscribers to view, like, comment, and share.

 

INSTAGRAM – 1 BILLION 

Instagram is a photo and video sharing social media app. To help you get started and succeed, here’s our complete guide to Instagram marketing.

 

TUMBLR – 642 MILLION 

If you want to consider Tumblr for your marketing, Viral Tag has written a starter guide to Tumblr marketing.

 

TWITTER – 335 MILLION 

Twitter is a social media site for news, entertainment, sports, politics, and more. What makes Twitter different from most other social media sites is that it has a strong emphasis on real-time information — things that are happening right now. 

 

REDDIT – 330 MILLION 

Reddit, also known as the front page of the Internet, is a platform where users can submit questions, links, and images, discuss them, and vote them up or down.

 

LINKEDIN – 294 MILLION MAUS

LinkedIn is now more than just a resume and job search site. It has evolved into a professional social media site where industry experts share content, network with one another, and build their personal brand. 

 

PINTEREST – 250 MILLION MAUS

Pinterest is a place where people go to discover new things and be inspired, quite unlike most social media sites where engagement is the primary focus. 

 

MEDIUM – 60 MILLION MAUS

Medium is an online publishing platform with a social network element. It’s free to publish on Medium and free to read most articles

 

STREAMING SERVICES:
In 2020 Netflix will spend $17B on Content

Amazon Prime $6B

Apple $6B

HBO Max $3.5B

Hulu $3 

Disney $2.5B 

 

169M  Netflix Subscribers

100M  Amazon Prime Subscribers

28M  Hulu Subscribers

34M  Apple TV Subscribers

Netflix, Amazon Prime, and Hulu alone are expected to triple their combined content investments by 2022.

 

85% of Internet users stream video content. By 2023, that number is expected to rise to more than $100 billion. Video will make up 79% of all mobile traffic by 2022, (says Cisco).

 

DIRECT MAIL:

INDIEFEMME will also use traditional mass communication methods to reach universities, heads of women and urban organizations, worldwide.

 

LANGUAGE:

INDIEFEMME will use new technology to add subtitles to film content and translate written material in order to grow an international market.  

 

VENDOR BOOTHS:

INDIEFEMME will choose film festivals, women’s and girl’s conferences, as well as expos and other events geared towards people of color to purchase vendor booths to sell merchandise and boost awareness

 

The Company will also follow prominent campaign trails to market while giving our audiences the opportunity to register to vote.

 

 

In addition to the channels mentioned above, INDIEFEMME will grow our (4)CUSTOMER RELATIONSHIPS  by engaging individuals through live appearances and performances that may include talkbacks. The Company will make also make chatbot hours available.

 

INDIEFEMME will also use a street team to build relationships. Sometimes the best way for potential customers to get to know a new brand is by word of mouth. The company will build its audience by participating in print and broadcast interviews while utilizing the help of influencers and publicists.  Eventually, INDIEFEMME will have its own studio space, giving the company several other opportunities to grow its base.  

 

It is incredibly important that INDIEFEMME builds as many streams of (5) REVENUE as possible but at the same time, not spread itself too thin. The first phase of Revenue will include:
 

STREAMING CONTENT:

ZORA 2020 The Film: Special film screenings and Live theatrical performances

EDUCATIONAL WORKBOOK: Hardcopy and Downloadable

SPONSORSHIPS: Cars, hotel chains, nutritional and/or fashion products, etc.

INDIEWEAR: The shop plans to grow from simple t-shirts, bags, and bookmarks to other mass marketed goods, services, and specialty items.

 

(6)KEY RESOURCES

In order for INDIEFEMME (7)ACTIVITIES to flow properly is to have the necessary space, equipment, budget, and team to plan, produce, and deliver quality, profitable content. The first phase of activities will result in:

ZORA 2020 Feature Film

A minimum of 21 Roundtable segments

A minimum of 25 Stage reading segments

Complete interactive workbook

A weekend-long professional women's filmmaking workshop

 

The most important resource is the INDIEFEMME team and (8)KEY PARTNERS.

 

(9)COST STRUCTURE

The first phase of the INDIEFEMME COST STRUCTURE includes:

The production budget for ZORA 2020 and all of the title’s auxiliary projects

Company startup costs

Traveling publicity tour

Focused on-line engagement

The Company will expand to include a brick & mortar studio and a new phase of revenue streams.

Business Model

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